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, by Aicha Bascaro
Get Free Ebook , by Aicha Bascaro
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Product details
File Size: 2182 KB
Print Length: 84 pages
Simultaneous Device Usage: Unlimited
Publisher: Difference Press (May 6, 2018)
Publication Date: May 6, 2018
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07B9LWP5D
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Amazon Best Sellers Rank:
#277,604 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Aicha Bascaro's second book "Multi-Unit Franchise Mastery" is an in-depth guide to setting yourself up for success in the franchise business. She walks the reader through the entire process, from determining your strategy to managing your teams to setting up systems that will ensure you hit your goals month after month. Pulling from decades of experience in the industry, Bascaro has created an easy-to-follow (and easy-to-read) template for franchise management. A definite must for anyone looking to build a thriving, profitable multi-unit business.
With convincing command of the subject, the author explains in clear terms exactly how to go about building a successful multi-unit franchise business. The benefits of the author's in-depth and wide-ranging experience are offered to the reader in this expertly-written and easy-to-understand book. I highly recommend this book to any franchisee who is looking to transition from their one unit job to a successful multi-unit business empire.
Once again, an excellent book! Sound business advice, from a very credible source. The depth of knowledge and experience is evident in Ms. Bascaro’s writing. I would consider this a ‘must read’ for anyone going into any kind of retail business. But it is particularly relevant for anyone in the ‘Food & Beverage,’ QSR, or ‘fast-food’ business. Well done Aicha!
Ellen Hallmark Cobb, Human Resources/RecruiterAs a Human Resources Recruiter myself, I particularly enjoyed reading Aicha Bascaro's book as it pertained to the Human Resources side of the business. As I read through the steps I felt she hit on each point precisely and clearly articulated in a manner that made it easy for the reader to understand. Bascaro has great insight to the responsibilities of human resources and recruiting overall. Any franchise owner who follows this process would be successful in their overall hiring and retention process.
Aicha shares her 25 plus years of franchising expertise in this book. Having worked with her in many different capacities I know her passion for making things happen with successful outcomes. This book is not just theory and ideas of how to become a successful multi-unit operator but a practical approach that provides the knowledge and tools needed to get you there.
Bascaro is a skilled communicator- She broke down the most difficult to understand information into simple pieces that you can get and apply. Franchise owners are guaranteed to find in this resource, a valuable tool for success!
Are you a single-unit franchise owner? Are you thinking of expanding your business? Stop! Before you make that investment, do yourself a favor and buy this book: Multi-Unit Franchise Mastery, by Aicha Bascaro. Written by a true franchise professional, the business principles discussed in this book are applicable to all businesses, not just franchises. Ms. Bascaro provides not only a thorough explanation of the importance of management systems but also a blueprint for implementation.I only wish that it had been available when I was a Franchise Operations Director in the early 90’s. It would have saved a lot of money and heartache for both the failed franchisee and the franchisor. I would make this a required reading for all franchise applicants and those interested in expansion.I highly recommend Multi-Unit Franchise Mastery it to anyone who is in business and I believe it would be a great complement to any college curriculum.
Bascaro packs information into this book that is valuable for any business owner. A single franchise is the equivalent of having a job. Owning multiple franchises is a business that more closely represents traditional enterprise corporations. This book is a recipe for success. Begin thinking big before you buy that first franchise and plan for when to grow, how to grow and what help you will need the way. In Multi-Unit Franchise Mastery, Bascaro lays out the roadmap and doesn't miss anything! A must read for any business owner! Morgan Templar, CEO - Get Governed LLC
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